... to expand your brand’s reach to affluent, influential decision makers
... to introduce your products and services to thousands of event attendees
... to nurture relationships at the highest levels of the AARP organization
... to put the power of the AARP to work for you!
There is probably going to be 10,000 members or so that come though over the course of the next three days, to have the opportunity to have a booth and display what you do and be able to talk to them directly, understand their needs and have some dialog with them about what they are looking for is really sort of an invaluable opportunity.
You can’t say enough about the opportunity that exists by being part of this both with the senior level leadership from their CEO, CIO, through the ranks at AARP. Some of the other exhibitors here and their commitments we’re talking about partnerships with them and you kind of have a place where you’re all sitting at the same time, so you can maximize your investment that way.
We have a seventeen year relationship with AARP, which has just been a tremendous journey. This is the largest organization focused on a senior audience, by far. And their connection goes so much beyond what people traditionally have thought of as the AARP membership. And it really is a more engaged member than we have ever seen before from AARP.
The AARP National Event is so important to us because we have an exclusive partnership with AARP and being here on the floor with all the members and engaging and telling them about the great benefits we provide them is really powerful.
The wireless market is huge and there are a lot of people who don’t know who we are, and the AARP brand helps to give us that much more credibility with consumers.