The needs and routines of today's 50+ population continue to change rapidly, as more and more people live longer, start families later in life, and prolong retirement. These factors have created a world where those 50+ play an increasingly critical role by nature of their own decisions, as well as their influence on the decisions made by their children and older parents. Consider these facts about the 50+ market:
- Spend $2.7 trillion on consumer good and services
- Is the fastest-growing segment on social media
- Features twice as many entrepreneurs as those under 25 years of age
AARP National Events offers you the opportunity to introduce this influential, affluent market segment to your products and services – and let’s you put the AARP Advantage to work for you.