Sponsorship Benefits

An Unparalleled Opportunity to Put AARP’s Reputation, Reach and Influence to Work for You.

AARP's National Events offer the rare opportunity for you to increase your business visibility among more than 15,000 baby boomers and beyond. It's your chance to speak directly to one of the fastest growing markets out there. And it's a great way for our members to learn about the products and services that matter to them and their lifestyle.

Joining AARP as a sponsor or exhibitor at one of our National Events is the perfect opportunity to promote your products, showcase your services, share your message and enhance your visibility among those over age 50, including baby boomers and the up-and-coming Generation X!

AARP National Events provide the opportunity to nurture relationships at the highest levels of one of the most trusted, well-respected nonprofit, nonpartisan organizations in the country. You'll have the chance to connect with the AARP executive team, our AARP Ambassadors, celebrities, dignitaries and special guests.

Each event offers three action-packed days of information, education, and fun. They feature world-renowned celebrities, entertainers, and speakers and an extensive, interactive exhibition floor, lifestyle workshops, concerts, games, prizes, and more.

The trusted connection we have with this audience has overwhelmingly proven its value to select companies like yours. We hope you will join us at our next AARP National Event.

Put the power of AARP to work for you.


We have a seventeen year relationship with AARP, which has just been a tremendous journey. This is the largest organization focused on a senior audience, by far. And their connection goes so much beyond what people traditionally have thought of as the AARP membership. And it really is a more engaged member than we have ever seen before from AARP.

Terry Clark, Chief Marketing Officer
United Health Group Alliances