Marketing Opportunities - Miami

Take Your Brand Further With High-Impact Marketing Opportunities

AARP Life@50+ offers additional high-exposure marketing opportunities that can put your brand front and center and capture the attention of event attendees.

BADGE HOLDER - $10,000

Every attendee receives a badge, and your logo is listed on each one. The official AARP badge is required for entry into all sessions and the exhibit hall.

COMMUNITY & HOTEL SHUTTLE BUS WRAPS – EACH $1,200 

Thousands of attendees will use these buses throughout the convention and thousands more will see your message as the buses journey throughout the city. Slots of video advertising inside play before a captive audience on each day of the event.

COMMUNITY SERVICE DAY - $5,000 - $25,000

Become a sponsor of various elements for the community day activities, such as T-shirts, water, supplies, and equipment, or the official sponsor of the community day project. Approximately 1,000 of our AARP volunteers (Life@50+ attendees) will assemble in groups to volunteer with various organizations on-site at the convention center, or be transported into different neighborhoods to rebuild, refurbish, and revitalize areas of need in both Boston and San Diego.

EVENT BAG - $9,000 (PER EVENT)

Your company logo will be displayed on the official event bag for nearly 12,000 attendees to see during the two day event — and beyond.

EVENT BAG INSERT - $6,000

The bag insert is a wonderful way to offer your brochure or promotional item directly to every registered attendee — at least 12,000 people/event.

EVENT STAFF SHIRT - $5,000

Your logo on the official event shirt worn by more than 250 staff beginning Thursday through the end of the event.

LIFESTYLE WORKSHOPS - $15,000

Make an impression on as many as 500 session attendees as your logo is projected onto screens and is publicly recognized by the session moderator. You may design your own non-commercial informational session, subject to AARP approval, or sponsor an AARP-selected program. Each one-hour workshop is promoted in the event schedule. You’ll also receive:

  • Twenty (20) complimentary registrations
  • Sponsor recognition in event program
  • One conference bag insert
  • Sponsors will be highlighted on digital screens in exhibit hall
  • Acknowledgement on the AARP Sponsorships & Exhibits webpage 

MEMBER-TO-MEMBER LOUNGE - $10,000 

Our member lounge provides an opportunity for members to meet, go out, shop, find a reading buddy or just to talk about common interests. Each lounge will seat approximately 150 – 175 members.

  • Twenty (20) complimentary registrations
  • Sponsors will be highlighted on digital screens in exhibit hall
  • Opportunity to provide your promotional material in the lounge
  • Acknowledgement on the AARP Sponsorships & Exhibits webpage

OFFICIAL EVENT PINS – $10,000 (6 PINS FOR EACH EVENT)

Be the only exhibiting company that holds one of 12 popular lapel pins; every attendee will go on a treasure hunt, searching for your special Official Event Pin! This is sure to increase traffic to your booth. (6,000 pins)

PRESENTATION STAGES - $1,200

These stages, some offering Internet capability, expand your exhibit booth reach with seating for approximately 100 attendees. Each stage is equipped with a computer and LCD projector. Your presentation and company name will be listed in the Life@50+ Pocket Guide.

VOLUNTEER LOUNGE - $8,000

More than 1,000 individuals from the local community and across the country volunteer to support the event. Connect with these engaged members at the Volunteer Orientation in advance of the event and by having your information included in their volunteer mailings and displayed in the volunteer lounge.

VOLUNTEER T-SHIRT - $10,000

Your logo on the official event T-shirt worn by more than 1,000 volunteers beginning Thursday through the end of the event.
 

Event Bag Stuffer Results in Sales of $50,000 for Leading Sports Apparel Retailer

Reebok–Rockport Outlet Stores took advantage of one of more than a dozen event marketing opportunities to place a promotional offer into event bags distributed to every attendee at the May 2014 Life@50+ event in Boston. The promotional insert offered AARP members 40% off their total purchase at Reebok-Rockport Outlet Stores nationwide between May 8 and May 26.

The $6,000 investment generated $50,000 in sales.